Holly Torneby Fontaine has been a trusted partner to some of Seattle’s most iconic brands while also leading product and brand initiatives for global technology companies. Known for her ability to solve complex design challenges, Holly brings a rare combination of strategic clarity, creative depth, and a steady, human-centered leadership style.

Most recently, Holly served as a Creative Director on the AWS Global Brand team, where she led the development of a unified brand strategy playbook that brought new coherence and intentionality to how AWS shows up across the world. Adopted across product teams, global marketing groups, external agencies, and industry partners, the system aligned creative expression with senior leadership priorities and became a foundation for customer experience, product marketing, advertising, and events.

Prior to AWS, Holly was the Owner and Head of Design at Wildern Design & Interactive, the Seattle-based agency she grew from a solo consultancy into an award-winning design and engineering studio. She built and led inclusive teams of 5 to 25+, generated millions in revenue, and delivered thoughtful, pioneering solutions across tech, healthcare, big data, and artificial intelligence.

Holly’s experience combined with her passion for inclusive leadership enables her to motivate diverse teams around a shared vision and elevate work across disciplines. She inspires people to care deeply about their craft, value the contributions of others, and show up every day with optimism, intention, and a commitment to do meaningful work.